"The Network Operators want a 3rd ecosystem"
(This post relates to mobile phone manufacturers, and comments I have seen that relate to being able to compete with iPhone and Android)"The Network Operators want a 3rd ecosystem"Are you sure about that? My expectation is that what they really want right now is to not be dictated to by Apple and Google. Adding another "ecosystem" has many disadvantages, not least of which is apps ("What? are you crazy?" I hear you say).Users who care about apps are going to want apps that are consistent with and equivalent to the app experience (but not necessarily the same) that other users get with their iOS and Android devices-- this will in particular be the case with apps that involve online services such as Facebook, Twitter, FourSquare, etc. Such apps are useless if you cannot use them to easily interact with your friends, colleagues and family. So adding a new platform ("ecosystem") to the mix will in this case just add more confusion and user dissatisfaction. Note the evaluation of quality for a Twitter (or such) app is not going to be whether it is any good; it is going to be "does it work like on the iPhone?" (or if such a user has more Android based friends it will be "does it work like on Android?"). Actually, strictly: it does not even matter if my statement above is true or not, it is the Network Operators perception related to the above that is important. When a phone is purchased with a subscription to a voice/data plan, unless it is an iPhone, the Network Operator is the first port of call for the majority of support enquiries. They are the people most identified by end users as being able to help them -- in particular they are not going to go to Microsoft (for instance) for help. They already support at least two such "ecosystems", and you can also possibly add in RIM (and Nokia/Symbian outside the USA). So in considering whether to actually really adopt another "ecosystem" the Network Operators are going to be very wary of the support burden that falls on them. On top of this: what use to the Network Operator is this "3rd ecosystem" if it just involves another party dictating to them? What benefit do they get from carrying this "3rd ecosystem"? They will need to see a compelling benefit in order to compensate for the app/support burden I have noted above. Given that whatever happens a Network Operator is going to sell a phone and a service to a customer -- and they mostly compete on their services rather than the actual model of phone they sell (unless you want an iPhone in the US) -- what benefit do they have in even bothering to carry the phones for this extra "ecosystem" with this extra support burden? There has to be something in it for the Network Operators.Otherwise they just won't bother with this so called "3rd ecosystem".


